Effects of "Owned-by" Versus "Made-in" for Willingness to Buy Australian Brands

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Effects of "Owned-by" Versus "Made-in" for Willingness to Buy Australian Brands

This paper aims to examine the effects of economic nationalistic tendencies on consumer’s willingness to buy bi-national brands (i.e. product brands that involve affiliations of two or more countries - such as branded and made in Australia but owned by the French or the United States). By examining...

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Bibliographic Details
Main Authors:	Cheah, Isaac, Phau, Ian
Other Authors:	Svetlana Bogomolova
Format:	Conference Paper
Published:	Australian and New Zealand Marketing Academy 2012
Online Access:	http://www.anzmac.org/conference_archive/2012/papers/430ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/30216

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