Effects of "Owned-by" Versus "Made-in" for Willingness to Buy Australian Brands
This paper aims to examine the effects of economic nationalistic tendencies on consumer’s willingness to buy bi-national brands (i.e. product brands that involve affiliations of two or more countries - such as branded and made in Australia but owned by the French or the United States). By examining...
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| Format: | Conference Paper |
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Australian and New Zealand Marketing Academy
2012
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| Online Access: | http://www.anzmac.org/conference_archive/2012/papers/430ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/30216 |
| _version_ | 1848753024961347584 |
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| author | Cheah, Isaac Phau, Ian |
| author2 | Svetlana Bogomolova |
| author_facet | Svetlana Bogomolova Cheah, Isaac Phau, Ian |
| author_sort | Cheah, Isaac |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This paper aims to examine the effects of economic nationalistic tendencies on consumer’s willingness to buy bi-national brands (i.e. product brands that involve affiliations of two or more countries - such as branded and made in Australia but owned by the French or the United States). By examining the Australian consumer’s economic nationalism towards bi-national brands, the study’s findings revealed a high level of economic nationalism present that resulted in the Australian consumers’ unwillingness to buy bi-national brands. More importantly, results showed that the Australian consumer’s are not any more receptive to bi-national brands as such domestic affiliations have not diluted the economic nationalistic sentiment. |
| first_indexed | 2025-11-14T08:17:57Z |
| format | Conference Paper |
| id | curtin-20.500.11937-30216 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:17:57Z |
| publishDate | 2012 |
| publisher | Australian and New Zealand Marketing Academy |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-302162023-02-07T08:01:19Z Effects of "Owned-by" Versus "Made-in" for Willingness to Buy Australian Brands Cheah, Isaac Phau, Ian Svetlana Bogomolova Richard Lee Jenni Romaniuk This paper aims to examine the effects of economic nationalistic tendencies on consumer’s willingness to buy bi-national brands (i.e. product brands that involve affiliations of two or more countries - such as branded and made in Australia but owned by the French or the United States). By examining the Australian consumer’s economic nationalism towards bi-national brands, the study’s findings revealed a high level of economic nationalism present that resulted in the Australian consumers’ unwillingness to buy bi-national brands. More importantly, results showed that the Australian consumer’s are not any more receptive to bi-national brands as such domestic affiliations have not diluted the economic nationalistic sentiment. 2012 Conference Paper http://hdl.handle.net/20.500.11937/30216 http://www.anzmac.org/conference_archive/2012/papers/430ANZMACFINAL.pdf Australian and New Zealand Marketing Academy restricted |
| spellingShingle | Cheah, Isaac Phau, Ian Effects of "Owned-by" Versus "Made-in" for Willingness to Buy Australian Brands |
| title | Effects of "Owned-by" Versus "Made-in" for Willingness to Buy Australian Brands |
| title_full | Effects of "Owned-by" Versus "Made-in" for Willingness to Buy Australian Brands |
| title_fullStr | Effects of "Owned-by" Versus "Made-in" for Willingness to Buy Australian Brands |
| title_full_unstemmed | Effects of "Owned-by" Versus "Made-in" for Willingness to Buy Australian Brands |
| title_short | Effects of "Owned-by" Versus "Made-in" for Willingness to Buy Australian Brands |
| title_sort | effects of "owned-by" versus "made-in" for willingness to buy australian brands |
| url | http://www.anzmac.org/conference_archive/2012/papers/430ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/30216 |