Mapping strategic thought and action in developing disruptive software technology: advanced case study research on how the firm crafts shared vision

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Mapping strategic thought and action in developing disruptive software technology: advanced case study research on how the firm crafts shared vision

This case study uses two story-telling methods for analysis - an advanced hermeneutic framework and an extended form of decision systems analysis (DSA) incorporating cognitive mapping - to explore the strategic thought in building a software house around a philosophy of "best practice" app...

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Bibliographic Details
Main Authors:	Pattinson, Hugh, Woodside, Arch
Format:	Journal Article
Published:	Business Perspectives 2007
Subjects:	software development thought mapping research hermeneutic case study strategic innovation commercialization
Online Access:	http://businessperspectives.org/journals_free/im/2007/im_en_2007_04_Pattinson.pdf http://hdl.handle.net/20.500.11937/30104

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