Effects of brand love, personality and image on word of mouth: The case of fashion brands among young consumers
| Main Authors: | Rageh, Ahmed, Spinelli, G. |
|---|---|
| Format: | Journal Article |
| Published: |
Emerald
2012
|
| Online Access: | http://hdl.handle.net/20.500.11937/30036 |
Similar Items
Leveraging the potential of word of mouth: the role of love, excitement and image of the brand
by: Ismail, Ahmed Rageh
Published: (2015)
by: Ismail, Ahmed Rageh
Published: (2015)
Brand Personality Toward Customer
Purchase Intention: The Intermediate Role Of
Electronic Word-Of-Mouth And Brand Equity
by: Vahdati, Hojjat, et al.
Published: (2016)
by: Vahdati, Hojjat, et al.
Published: (2016)
The impact of word-of-mouth sources on the relationship between brand knowledge and brand trust / Ang Chuan Lock
by: Ang, Chuan Lock
Published: (2016)
by: Ang, Chuan Lock
Published: (2016)
Leveraging electronic word-of-mouth to enhance mobile app consumer satisfaction: the mediating role of brand awareness
by: Hua, Xiangzhou, et al.
Published: (2024)
by: Hua, Xiangzhou, et al.
Published: (2024)
The Impact of Brand Image on Consumer Behaviour of Luxury Goods of Fashion Industry in China
by: Cheng, Chi-Wen
Published: (2006)
by: Cheng, Chi-Wen
Published: (2006)
Brand extensions: A successful strategy in luxury fashion branding? Assessing consumers’ implicit associations
by: Phau, Ian, et al.
Published: (2013)
by: Phau, Ian, et al.
Published: (2013)
Consumer-based brand equity of apparel brands as perceived by young consumers.
by: Wong, Foong Yee
Published: (2012)
by: Wong, Foong Yee
Published: (2012)
Study On Effect Of Brand Credibility On Word Of Mouth With Reference To Internet Service Provider In Malaysia
by: Seyed Ghorban, Zahra
Published: (2011)
by: Seyed Ghorban, Zahra
Published: (2011)
Explicating meanings of counterfeit branded fashion goods consumption through phenomenological lens among young adult consumers
by: Rosely, Nurhidayah
Published: (2021)
by: Rosely, Nurhidayah
Published: (2021)
Brand love impact on the social media and stages of brand loyalty
by: Suha, F. S., et al.
Published: (2019)
by: Suha, F. S., et al.
Published: (2019)
Chinese Consumers' Brand Loyalty For Consumer
Products: Importance Of Brand Personality As Major
Antecedent Of Brand Loyalty
by: B. Kim, Renee, et al.
Published: (2014)
by: B. Kim, Renee, et al.
Published: (2014)
The influence of brand image and brand personality on brand loyalty, mediating by brand trust : an empirical study
by: Ahmad Mabkhot, Hashed, et al.
Published: (2017)
by: Ahmad Mabkhot, Hashed, et al.
Published: (2017)
The influence of patient-perceived service quality and brand trust on word of mouth / Efendi and Maria Elizabeth
by: Efendi, Efendi, et al.
Published: (2017)
by: Efendi, Efendi, et al.
Published: (2017)
Intervening role of loyalty reward programs and E-word-of-mouth on smartphone brand loyalty in Malaysia
by: Mohammadi, Alireza
Published: (2019)
by: Mohammadi, Alireza
Published: (2019)
Factors Influencing Consumer Buying Behaviour Of Luxury Fashion Brands in Malaysia
by: Seilkhanova, Saniya
Published: (2017)
by: Seilkhanova, Saniya
Published: (2017)
The role of brand self-congruence, brand love and brand attachment on brand advocacy: a serial mediation model
by: Shimul, Anwar Sadat, et al.
Published: (2023)
by: Shimul, Anwar Sadat, et al.
Published: (2023)
Young consumers evaluations of diffusion brands
by: Phau, Ian, et al.
Published: (2009)
by: Phau, Ian, et al.
Published: (2009)
Branding in High Fashion Industry in China
by: Shen, Ye
Published: (2007)
by: Shen, Ye
Published: (2007)
Title: Impact of brand experience on brand love and brand loyalty
--in an empirical context of the gaming industry
by: YANG, Z.
Published: (2020)
by: YANG, Z.
Published: (2020)
Electronic word of mouth: exploring the consumer perspective
by: Nasiruddin, Kauthar, et al.
Published: (2016)
by: Nasiruddin, Kauthar, et al.
Published: (2016)
Examine The Effect of Word-of-Mouth and Electronic Word-of-Mouth on Consumers' Perceived Risk in Taiwan: A Case Study on Online Shopping
by: Lin, Hung-Miao
Published: (2011)
by: Lin, Hung-Miao
Published: (2011)
Electronic Word Of Mouth (eWOM) On Social Networking Sites and Its Effect on Brand Reputation Management
by: Tibrewala, Aditya
Published: (2011)
by: Tibrewala, Aditya
Published: (2011)
Role of brand personality and consumer brand identification on hypermarket brand evaluation and loyalty development among Malaysian customers
by: Nikhashemi, Seyed Rajab
Published: (2015)
by: Nikhashemi, Seyed Rajab
Published: (2015)
When Consumers Love their Brands: A Qualitative Approach for the Investigation on the Nature of this Relationship
by: Aloisio, Sara
Published: (2016)
by: Aloisio, Sara
Published: (2016)
The Effectiveness of Celebrity Endorsement in Luxury Fashion Brands and Consumers’ Perspective towards them.
by: Nguyen, Phuong
Published: (2012)
by: Nguyen, Phuong
Published: (2012)
The Antecedents and Outcomes of Brand Love in Malaysian Context
by: Chin, Shih Yuan
Published: (2013)
by: Chin, Shih Yuan
Published: (2013)
Wellness tourism experience and destination brand love
by: Kim, Sung in, et al.
Published: (2024)
by: Kim, Sung in, et al.
Published: (2024)
The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness
by: Rageh, Ahmed
Published: (2017)
by: Rageh, Ahmed
Published: (2017)
Attitude Of Chinese Teenagers Toward Fashion Brands
by: Jie, Sun
Published: (2009)
by: Jie, Sun
Published: (2009)
A Study Of Luxury Fashion Brand Equity
by: Tong, Yew Wai
Published: (2008)
by: Tong, Yew Wai
Published: (2008)
Brand image inconsistencies of luxury fashion brands: a buyer-seller exchange situation model of Hugo Boss Australia
by: Matthiesen, Insa, et al.
Published: (2010)
by: Matthiesen, Insa, et al.
Published: (2010)
Brand Prominence on Luxury Fashion Goods: The Preferences of Fashion Change Agents versus Fashion Followers
by: Thwaites, Zoe, et al.
Published: (2012)
by: Thwaites, Zoe, et al.
Published: (2012)
Study on Brand Loyalty in Chinese Local Fashion Brand in China: Focus on Business Attire
by: Huang, Xiaosheng
Published: (2008)
by: Huang, Xiaosheng
Published: (2008)
Role of corporate branding, customer involvement and customer relationship proneness in luxury fashion branding
by: Muhammad Amin,, et al.
Published: (2019)
by: Muhammad Amin,, et al.
Published: (2019)
Drivers and Consequences of City Brand Love – Unravelling Tourists’ Love for Perth, WA
by: Rabbanee, Fazlul, et al.
Published: (2019)
by: Rabbanee, Fazlul, et al.
Published: (2019)
Determinants of Consumers’ Engagement in Electronic Word-of-Mouth on Facebook
by: Yap, Wei Chien
Published: (2017)
by: Yap, Wei Chien
Published: (2017)
Consumers Brand Relationships and Attitudes Towards Branded Clothes: A Comparison Between British and Greek Young Consumers.
by: Bekou, Eleni
Published: (2006)
by: Bekou, Eleni
Published: (2006)
The effect of self expressive value and perceived value on Malaysian cosmetic brand loyalty: the mediating role of brand identification & word of mouth / Norzalita Abd Aziz and Hafaz Ngah.
by: Abd Aziz, Norzalita, et al.
Published: (2019)
by: Abd Aziz, Norzalita, et al.
Published: (2019)
Extending symbolic brands using their personality: examining antecedents and implications towards brand image fit and brand dilution
by: Lau, Kong, et al.
Published: (2007)
by: Lau, Kong, et al.
Published: (2007)
TRUST IN WORD-OF-MOUTH OF FRIENDS, STRANGERS OR BRAND AMBASSADOR IN PRODUCT PURCHASE DECISIONS: A QUALITATIVE ANANLYSIS OF TRUST ISSUES
by: KOMAL, MISHTY
Published: (2013)
by: KOMAL, MISHTY
Published: (2013)
Similar Items
-
Leveraging the potential of word of mouth: the role of love, excitement and image of the brand
by: Ismail, Ahmed Rageh
Published: (2015) -
Brand Personality Toward Customer
Purchase Intention: The Intermediate Role Of
Electronic Word-Of-Mouth And Brand Equity
by: Vahdati, Hojjat, et al.
Published: (2016) -
The impact of word-of-mouth sources on the relationship between brand knowledge and brand trust / Ang Chuan Lock
by: Ang, Chuan Lock
Published: (2016) -
Leveraging electronic word-of-mouth to enhance mobile app consumer satisfaction: the mediating role of brand awareness
by: Hua, Xiangzhou, et al.
Published: (2024) -
The Impact of Brand Image on Consumer Behaviour of Luxury Goods of Fashion Industry in China
by: Cheng, Chi-Wen
Published: (2006)