Effects of brand love, personality and image on word of mouth: The case of fashion brands among young consumers
| Main Authors: | , |
|---|---|
| Format: | Journal Article |
| Published: |
Emerald
2012
|
| Online Access: | http://hdl.handle.net/20.500.11937/30036 |
| _version_ | 1848752972255723520 |
|---|---|
| author | Rageh, Ahmed Spinelli, G. |
| author_facet | Rageh, Ahmed Spinelli, G. |
| author_sort | Rageh, Ahmed |
| building | Curtin Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T08:17:06Z |
| format | Journal Article |
| id | curtin-20.500.11937-30036 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:17:06Z |
| publishDate | 2012 |
| publisher | Emerald |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-300362018-12-14T01:00:17Z Effects of brand love, personality and image on word of mouth: The case of fashion brands among young consumers Rageh, Ahmed Spinelli, G. 2012 Journal Article http://hdl.handle.net/20.500.11937/30036 Emerald restricted |
| spellingShingle | Rageh, Ahmed Spinelli, G. Effects of brand love, personality and image on word of mouth: The case of fashion brands among young consumers |
| title | Effects of brand love, personality and image on word of mouth: The case of fashion brands among young consumers |
| title_full | Effects of brand love, personality and image on word of mouth: The case of fashion brands among young consumers |
| title_fullStr | Effects of brand love, personality and image on word of mouth: The case of fashion brands among young consumers |
| title_full_unstemmed | Effects of brand love, personality and image on word of mouth: The case of fashion brands among young consumers |
| title_short | Effects of brand love, personality and image on word of mouth: The case of fashion brands among young consumers |
| title_sort | effects of brand love, personality and image on word of mouth: the case of fashion brands among young consumers |
| url | http://hdl.handle.net/20.500.11937/30036 |