Children's understandings of mediated health campaigns for childhood obesity

Purpose – The purpose of this paper is to investigate children’s understandings of the intent and importance of current media initiatives designed to target childhood obesity. Semi-structured interviews were analysed using qualitative content analysis, for the responses of overweight and normal weig...

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Bibliographic Details
Main Authors: Babooram, M., Mullan, Barbara, Sharpe, L.
Format: Journal Article
Published: Emerald Group Publishing 2010
Online Access:http://hdl.handle.net/20.500.11937/29813

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