A content analysis of nostalgia in advertising

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A content analysis of nostalgia in advertising

Prior research has found nostalgia to be a commonly utilized and highly effective advertising appeal, significantly altering important consumer responses including cognition, emotions, attitudes, and purchase intention. While content analysis focusing on nostalgia has been conducted previously, much...

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Bibliographic Details
Main Author:	Marchegiani, Chris
Format:	Working Paper
Published:	School of Marketing, Curtin Business School 2010
Subjects:	Content analysis advertising nostalgia
Online Access:	http://hdl.handle.net/20.500.11937/2975

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