A content analysis of nostalgia in advertising
Prior research has found nostalgia to be a commonly utilized and highly effective advertising appeal, significantly altering important consumer responses including cognition, emotions, attitudes, and purchase intention. While content analysis focusing on nostalgia has been conducted previously, much...
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| Format: | Working Paper |
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School of Marketing, Curtin Business School
2010
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| Online Access: | http://hdl.handle.net/20.500.11937/2975 |
| _version_ | 1848744101796642816 |
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| author | Marchegiani, Chris |
| author_facet | Marchegiani, Chris |
| author_sort | Marchegiani, Chris |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Prior research has found nostalgia to be a commonly utilized and highly effective advertising appeal, significantly altering important consumer responses including cognition, emotions, attitudes, and purchase intention. While content analysis focusing on nostalgia has been conducted previously, much of this research may not be an accurate representation of the current period in time or of countries other than where the research takes place. This manuscript is a preliminary investigation which intends to revise and extend the current knowledge of nostalgic dimensions in advertising, including information on nostalgic themes utilized and product categories using the appeal. |
| first_indexed | 2025-11-14T05:56:07Z |
| format | Working Paper |
| id | curtin-20.500.11937-2975 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T05:56:07Z |
| publishDate | 2010 |
| publisher | School of Marketing, Curtin Business School |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-29752017-01-30T10:27:37Z A content analysis of nostalgia in advertising Marchegiani, Chris Content analysis advertising nostalgia Prior research has found nostalgia to be a commonly utilized and highly effective advertising appeal, significantly altering important consumer responses including cognition, emotions, attitudes, and purchase intention. While content analysis focusing on nostalgia has been conducted previously, much of this research may not be an accurate representation of the current period in time or of countries other than where the research takes place. This manuscript is a preliminary investigation which intends to revise and extend the current knowledge of nostalgic dimensions in advertising, including information on nostalgic themes utilized and product categories using the appeal. 2010 Working Paper http://hdl.handle.net/20.500.11937/2975 School of Marketing, Curtin Business School fulltext |
| spellingShingle | Content analysis advertising nostalgia Marchegiani, Chris A content analysis of nostalgia in advertising |
| title | A content analysis of nostalgia in advertising |
| title_full | A content analysis of nostalgia in advertising |
| title_fullStr | A content analysis of nostalgia in advertising |
| title_full_unstemmed | A content analysis of nostalgia in advertising |
| title_short | A content analysis of nostalgia in advertising |
| title_sort | content analysis of nostalgia in advertising |
| topic | Content analysis advertising nostalgia |
| url | http://hdl.handle.net/20.500.11937/2975 |