Personal and historical nostalgia - a comparison of common emotions

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Personal and historical nostalgia - a comparison of common emotions

This research examines the differences in emotional responses of 806 respondents experiencing Personal or Historical Nostalgic reactions to advertising appeals using an experimental research design. Five emotions common to both conditions are revealed and significant changes in intensity of these em...

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Bibliographic Details
Main Authors:	Marchegiani, Chris, Phau, Ian
Other Authors:	Harry Timmermans
Format:	Conference Paper
Published:	Recent Advances in Retailing and Services Science 2010
Subjects:	advertising effectiveness advertising marketing strategy consumer behaviour
Online Access:	http://hdl.handle.net/20.500.11937/29172

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