APA (7th ed.) Citation

Massey, G., Wang, P., Waller, D., & Lanasier, E. (2015). Best-Worst Scaling: A New Method for Advertisement Evaluation. Routledge.

Chicago Style (17th ed.) Citation

Massey, G., P. Wang, D. Waller, and Evi Lanasier. Best-Worst Scaling: A New Method for Advertisement Evaluation. Routledge, 2015.

MLA (9th ed.) Citation

Massey, G., et al. Best-Worst Scaling: A New Method for Advertisement Evaluation. Routledge, 2015.