A research agenda for consumers’ skepticism toward advertising claims (CSA)

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A research agenda for consumers’ skepticism toward advertising claims (CSA)

Bibliographic Details
Main Authors:	Tien, Cheryl, Phau, Ian
Other Authors:	Dewi Tojib
Format:	Conference Paper
Published:	Australian and New Zealand Marketing Academy 2009
Online Access:	http://hdl.handle.net/20.500.11937/29095

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