Industry branding: attracting talent to weaker profile industries
There is global competition for engineering talent with some industries struggling to attract quality candidates. The ‘brands’ of industries and organisations are important elements in attracting talent in a competitive environment. Using brand equity and signalling theory, this paper reports a quan...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
John Wiley & Sons
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/29086 |
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