Incorporating the Winescape into the Theory of Planned Behaviour: Examining ‘New World’ Wineries

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Incorporating the Winescape into the Theory of Planned Behaviour: Examining ‘New World’ Wineries

The current study sets out to examine the winescape for its effects on wine tourist behaviour. In doing so, an empirical winescape scale is introduced to an established decision-making model, the theory of planned behaviour. A total of 1135 responses were collected through a survey that was self-adm...

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Bibliographic Details
Main Authors:	Quintal, Vanessa, Thomas, Ben, Phau, Ian
Format:	Journal Article
Published:	Pergamon 2015
Online Access:	http://hdl.handle.net/20.500.11937/28758

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