Young, J., & Marchegiani, C. (2010). The role of consumer fanaticism in the acceptance of brand extensions: Merchandising in the video games market. School of Marketing, Curtin Business School.
Chicago Style (17th ed.) CitationYoung, Joshua, and Chris Marchegiani. The Role of Consumer Fanaticism in the Acceptance of Brand Extensions: Merchandising in the Video Games Market. School of Marketing, Curtin Business School, 2010.
MLA (9th ed.) CitationYoung, Joshua, and Chris Marchegiani. The Role of Consumer Fanaticism in the Acceptance of Brand Extensions: Merchandising in the Video Games Market. School of Marketing, Curtin Business School, 2010.
Warning: These citations may not always be 100% accurate.