An Australian perspective of the effects of brand image and product quality on diffusion brands of designer jeans

Bibliographic Details
Main Author: Phau, Ian
Format: Journal Article
Published: Global Business and Technology Association 2010
Online Access:http://hdl.handle.net/20.500.11937/28396
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author Phau, Ian
author_facet Phau, Ian
author_sort Phau, Ian
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institution Curtin University Malaysia
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publishDate 2010
publisher Global Business and Technology Association
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spelling curtin-20.500.11937-283962017-02-28T01:41:18Z An Australian perspective of the effects of brand image and product quality on diffusion brands of designer jeans Phau, Ian 2010 Journal Article http://hdl.handle.net/20.500.11937/28396 Global Business and Technology Association restricted
spellingShingle Phau, Ian
An Australian perspective of the effects of brand image and product quality on diffusion brands of designer jeans
title An Australian perspective of the effects of brand image and product quality on diffusion brands of designer jeans
title_full An Australian perspective of the effects of brand image and product quality on diffusion brands of designer jeans
title_fullStr An Australian perspective of the effects of brand image and product quality on diffusion brands of designer jeans
title_full_unstemmed An Australian perspective of the effects of brand image and product quality on diffusion brands of designer jeans
title_short An Australian perspective of the effects of brand image and product quality on diffusion brands of designer jeans
title_sort australian perspective of the effects of brand image and product quality on diffusion brands of designer jeans
url http://hdl.handle.net/20.500.11937/28396