Communication across languages and cultures - A perspective of brand name translation from English to Chinese

Communication across languages and cultures - A perspective of brand name translation from English to Chinese

Communication across languages and cultures is a markedly complex issue, and translation is more than just a careful linguistic transfer: it is a purposeful action designed to achieve the most effective result in a target group. Few studies have discussed the role of communicative intent in translat...

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Bibliographic Details
Main Authors: Sang, J., Zhang, Grace
Format: Journal Article
Published: John Benjamins Publishing Co. 2008
Subjects:
Translation
brand name
Chinese
English
Online Access:http://hdl.handle.net/20.500.11937/28319

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