Examining the Effectiveness of Relationship Marketing Strategies on Medical Tourism

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Examining the Effectiveness of Relationship Marketing Strategies on Medical Tourism

Medical tourism is one of the fastest-growing industries in the world as many patients are looking to access healthcare services that are not available to them in their home countries. Many hospitals and healthcare centers are now offering numerous products and services in order to fully reap the be...

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Bibliographic Details
Main Authors:	Lai, H., Chen, P., Lin, Chad
Format:	Journal Article
Published:	Atlantis Press 2016
Online Access:	http://hdl.handle.net/20.500.11937/28197

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