APA (7th ed.) Citation

Sharma, P., Davcik, N., & Pillai, K. (2016). Product Innovation as a Mediator in the Impact of R&D Expenditure and Brand Equity on Marketing Performance. Elsevier.

Chicago Style (17th ed.) Citation

Sharma, Piyush, N. Davcik, and K. Pillai. Product Innovation as a Mediator in the Impact of R&D Expenditure and Brand Equity on Marketing Performance. Elsevier, 2016.

MLA (9th ed.) Citation

Sharma, Piyush, et al. Product Innovation as a Mediator in the Impact of R&D Expenditure and Brand Equity on Marketing Performance. Elsevier, 2016.