Moderating role of religious beliefs on attitudes towards charities and motivation to donate
The study aims to examine the relationship between image of charitable organizations, attitudes towards charities and motivation to donate. In addition, the study will investigate the moderating effects of religious beliefs on attitudes towards charities and motivation to donate. Data is collected...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Emerald Group Publishing
2014
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| Online Access: | http://hdl.handle.net/20.500.11937/28095 |
| _version_ | 1848752443433680896 |
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| author | Teah, M. Lwin, Michael Cheah, Isaac |
| author_facet | Teah, M. Lwin, Michael Cheah, Isaac |
| author_sort | Teah, M. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The study aims to examine the relationship between image of charitable organizations, attitudes towards charities and motivation to donate. In addition, the study will investigate the moderating effects of religious beliefs on attitudes towards charities and motivation to donate. Data is collected using a self-administered questionnaire. Trained interviewers employed a mall-intercept method in downtown Kuala Lumpur over both weekdays and weekends. The scales are adapted from established sources. It was found that religious beliefs moderates the relationship between attitudes towards charities and motivation to donate. In addition, image of charitable organizations has a positive influence on attitudes towards charities. It was also found that both image of charitable organizations and attitudes towards charities influence motivation to donate.The study is conducted within downtown Kuala Lumpur and is not generalizable across Malaysia and other countries. In addition, this study only looked at general religious beliefs, therefore findings are not specific to a religion. As a result, possible religious differences may be neglected. Lastly, the study only focused on donors and further studies need to be conducted on non-donors to further understand donation behaviour. The findings from the study provide valuable insights to charities, government bodies and policy makers as it highlights the linkages between image of charitable organizations, attitudes towards charities and the motivation to donate of past donors. Additionally, religious bodies can also use the findings to formulate communication strategies to benefit charities as well as the broader community. The study provides insights into the motivations of donors to donate to charities. More importantly, it also examines the influence of religious beliefs on donation behaviour, thus shedding insights on the opportunities for fundraising by charities. |
| first_indexed | 2025-11-14T08:08:42Z |
| format | Journal Article |
| id | curtin-20.500.11937-28095 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:08:42Z |
| publishDate | 2014 |
| publisher | Emerald Group Publishing |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-280952018-05-04T02:01:31Z Moderating role of religious beliefs on attitudes towards charities and motivation to donate Teah, M. Lwin, Michael Cheah, Isaac The study aims to examine the relationship between image of charitable organizations, attitudes towards charities and motivation to donate. In addition, the study will investigate the moderating effects of religious beliefs on attitudes towards charities and motivation to donate. Data is collected using a self-administered questionnaire. Trained interviewers employed a mall-intercept method in downtown Kuala Lumpur over both weekdays and weekends. The scales are adapted from established sources. It was found that religious beliefs moderates the relationship between attitudes towards charities and motivation to donate. In addition, image of charitable organizations has a positive influence on attitudes towards charities. It was also found that both image of charitable organizations and attitudes towards charities influence motivation to donate.The study is conducted within downtown Kuala Lumpur and is not generalizable across Malaysia and other countries. In addition, this study only looked at general religious beliefs, therefore findings are not specific to a religion. As a result, possible religious differences may be neglected. Lastly, the study only focused on donors and further studies need to be conducted on non-donors to further understand donation behaviour. The findings from the study provide valuable insights to charities, government bodies and policy makers as it highlights the linkages between image of charitable organizations, attitudes towards charities and the motivation to donate of past donors. Additionally, religious bodies can also use the findings to formulate communication strategies to benefit charities as well as the broader community. The study provides insights into the motivations of donors to donate to charities. More importantly, it also examines the influence of religious beliefs on donation behaviour, thus shedding insights on the opportunities for fundraising by charities. 2014 Journal Article http://hdl.handle.net/20.500.11937/28095 10.1108/APJML-09-2014-0141 Emerald Group Publishing fulltext |
| spellingShingle | Teah, M. Lwin, Michael Cheah, Isaac Moderating role of religious beliefs on attitudes towards charities and motivation to donate |
| title | Moderating role of religious beliefs on attitudes towards charities and motivation to donate |
| title_full | Moderating role of religious beliefs on attitudes towards charities and motivation to donate |
| title_fullStr | Moderating role of religious beliefs on attitudes towards charities and motivation to donate |
| title_full_unstemmed | Moderating role of religious beliefs on attitudes towards charities and motivation to donate |
| title_short | Moderating role of religious beliefs on attitudes towards charities and motivation to donate |
| title_sort | moderating role of religious beliefs on attitudes towards charities and motivation to donate |
| url | http://hdl.handle.net/20.500.11937/28095 |