Critical discourses in the culture-public relations relationship
In this essay, we problematise some of the foundations of the culture-public relations relationship and then consider what insights and challenges may be gleaned for the discipline, research, and education. We employ the concept of discourse as a heuristic to aid insight into how culture and public...
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| Other Authors: | |
| Format: | Conference Paper |
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BledCom
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/27997 |
| _version_ | 1848752418382151680 |
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| author | Daymon, Christine Surma, A. |
| author2 | Dejan Vercic |
| author_facet | Dejan Vercic Daymon, Christine Surma, A. |
| author_sort | Daymon, Christine |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | In this essay, we problematise some of the foundations of the culture-public relations relationship and then consider what insights and challenges may be gleaned for the discipline, research, and education. We employ the concept of discourse as a heuristic to aid insight into how culture and public relations intertwine in a dynamic, socially constructed process of meaning making. In identifying two prevalent discourses which inform thinking and writing about culture, we note how these highlight the complexity of the public relations-culture interaction, an aspect often under-estimated in research. We offer some final, tentative ideas concerning both the teaching of public relations and the doing of public relations research. |
| first_indexed | 2025-11-14T08:08:18Z |
| format | Conference Paper |
| id | curtin-20.500.11937-27997 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:08:18Z |
| publishDate | 2009 |
| publisher | BledCom |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-279972022-12-09T06:09:41Z Critical discourses in the culture-public relations relationship Daymon, Christine Surma, A. Dejan Vercic Danny Moss Jon White culture-public relations relationship public relations education heuristic In this essay, we problematise some of the foundations of the culture-public relations relationship and then consider what insights and challenges may be gleaned for the discipline, research, and education. We employ the concept of discourse as a heuristic to aid insight into how culture and public relations intertwine in a dynamic, socially constructed process of meaning making. In identifying two prevalent discourses which inform thinking and writing about culture, we note how these highlight the complexity of the public relations-culture interaction, an aspect often under-estimated in research. We offer some final, tentative ideas concerning both the teaching of public relations and the doing of public relations research. 2009 Conference Paper http://hdl.handle.net/20.500.11937/27997 BledCom fulltext |
| spellingShingle | culture-public relations relationship public relations education heuristic Daymon, Christine Surma, A. Critical discourses in the culture-public relations relationship |
| title | Critical discourses in the culture-public relations relationship |
| title_full | Critical discourses in the culture-public relations relationship |
| title_fullStr | Critical discourses in the culture-public relations relationship |
| title_full_unstemmed | Critical discourses in the culture-public relations relationship |
| title_short | Critical discourses in the culture-public relations relationship |
| title_sort | critical discourses in the culture-public relations relationship |
| topic | culture-public relations relationship public relations education heuristic |
| url | http://hdl.handle.net/20.500.11937/27997 |