The Salience of Vomiting in Teenagers Binge Drinking Intentions

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The Salience of Vomiting in Teenagers Binge Drinking Intentions

Binge drinking among Australian teenagers has been identified as a serious health issue. Unfortunately, efforts to date to address this problem have been largely ineffective. It has been suggested that using images of teenagers vomiting in social marketing campaigns isn’t effective because vomiting...

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Bibliographic Details
Main Authors:	Pettigrew, Simone, Pescud, M., Jarvis, W., Webb, D.
Other Authors:	Dr Dewi Tojib
Format:	Conference Paper
Published:	Australian & New Zealand Marketing Academy 2009
Online Access:	http://hdl.handle.net/20.500.11937/27925

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