The Salience of Vomiting in Teenagers Binge Drinking Intentions
Binge drinking among Australian teenagers has been identified as a serious health issue. Unfortunately, efforts to date to address this problem have been largely ineffective. It has been suggested that using images of teenagers vomiting in social marketing campaigns isn’t effective because vomiting...
| Main Authors: | , , , |
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| Other Authors: | |
| Format: | Conference Paper |
| Published: |
Australian & New Zealand Marketing Academy
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/27925 |
| _version_ | 1848752398604959744 |
|---|---|
| author | Pettigrew, Simone Pescud, M. Jarvis, W. Webb, D. |
| author2 | Dr Dewi Tojib |
| author_facet | Dr Dewi Tojib Pettigrew, Simone Pescud, M. Jarvis, W. Webb, D. |
| author_sort | Pettigrew, Simone |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Binge drinking among Australian teenagers has been identified as a serious health issue. Unfortunately, efforts to date to address this problem have been largely ineffective. It has been suggested that using images of teenagers vomiting in social marketing campaigns isn’t effective because vomiting is viewed as a positive outcome due its ability to signify a ‘big night’. The present study accessed online information posted by Australian teenagers to explore alcohol-related beliefs and behaviours that are reported online. A thematic analysis of the blogs suggests that for many Australian teenagers vomiting is still a deterrent to heavy drinking, and that they may be turning to illicit drugs to achieve an altered mental state with a lower risk of vomiting. |
| first_indexed | 2025-11-14T08:07:59Z |
| format | Conference Paper |
| id | curtin-20.500.11937-27925 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:07:59Z |
| publishDate | 2009 |
| publisher | Australian & New Zealand Marketing Academy |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-279252017-01-30T13:01:58Z The Salience of Vomiting in Teenagers Binge Drinking Intentions Pettigrew, Simone Pescud, M. Jarvis, W. Webb, D. Dr Dewi Tojib Binge drinking among Australian teenagers has been identified as a serious health issue. Unfortunately, efforts to date to address this problem have been largely ineffective. It has been suggested that using images of teenagers vomiting in social marketing campaigns isn’t effective because vomiting is viewed as a positive outcome due its ability to signify a ‘big night’. The present study accessed online information posted by Australian teenagers to explore alcohol-related beliefs and behaviours that are reported online. A thematic analysis of the blogs suggests that for many Australian teenagers vomiting is still a deterrent to heavy drinking, and that they may be turning to illicit drugs to achieve an altered mental state with a lower risk of vomiting. 2009 Conference Paper http://hdl.handle.net/20.500.11937/27925 Australian & New Zealand Marketing Academy fulltext |
| spellingShingle | Pettigrew, Simone Pescud, M. Jarvis, W. Webb, D. The Salience of Vomiting in Teenagers Binge Drinking Intentions |
| title | The Salience of Vomiting in Teenagers Binge Drinking Intentions |
| title_full | The Salience of Vomiting in Teenagers Binge Drinking Intentions |
| title_fullStr | The Salience of Vomiting in Teenagers Binge Drinking Intentions |
| title_full_unstemmed | The Salience of Vomiting in Teenagers Binge Drinking Intentions |
| title_short | The Salience of Vomiting in Teenagers Binge Drinking Intentions |
| title_sort | salience of vomiting in teenagers binge drinking intentions |
| url | http://hdl.handle.net/20.500.11937/27925 |