The role of existential guilt appeals in charitable advertisements

QR Code

The role of existential guilt appeals in charitable advertisements

This study focuses on existential guilt and it explores the relationship between existential guilt, inferences of manipulative intent, attitude towards the brand, and donation behaviour intentions. A scale was also developed to measure existential guilt. Although it is exploratory in nature, it fill...

Full description

Bibliographic Details
Main Authors:	Lwin, Michael, Phau, Ian
Format:	Working Paper
Published:	School of Marketing, Curtin Business School 2008
Subjects:	Existential guilt Guilt appeals Charitable advertisements Charity
Online Access:	http://hdl.handle.net/20.500.11937/27923

Similar Items

Exploring existential guilt appeals in the context of charitable advertisements
by: Lwin, Michael, et al.
Published: (2008)

An exploratory study of existential guilt appeals in charitable advertisements
by: Lwin, Michael, et al.
Published: (2014)

Exploring the effectiveness of existential guilt appeal: durable products
by: Lwin, Michael, et al.
Published: (2012)

Guilt appeals in advertising: investigating the roles of inferences of manipulative intent and attitudes towards advertising
by: Lwin, Michael, et al.
Published: (2008)

Guilt appeals in advertising: the mediating roles of inferences of manipulative intent and attitude towards advertising
by: Lwin, Michael, et al.
Published: (2008)

The role of anticipatory guilt in a non-durable consumer goods context
by: Lwin, Michael
Published: (2010)

Effective advertising appeals for websites of small boutique hotels
by: Lwin, Michael, et al.
Published: (2013)

Charitable donations: Empirical evidence from Brunei
by: Lwin, Michael, et al.
Published: (2013)

The role of rational and emotional appeals on website promotion
by: Lwin, Michael
Published: (2009)

An investigation of the characteristics of Australian charitable donors
by: Lwin, Michael, et al.
Published: (2014)

Measuring existential guilt appeals on donation intention
by: Lwin, Michael, et al.
Published: (2009)

Examining the Moderating Role of Rational-Versus Emotional-Focused Websites: The Case of Boutique Hotels
by: Lwin, Michael, et al.
Published: (2014)

Away from "unified nostalgia": conceptual differences of personal and historical nostalgia appeals in advertising
by: Marchegiani, Chris, et al.
Published: (2010)

Guilty repair sustains cooperation, angry retaliation destroys it
by: Skatova, Anya, et al.
Published: (2017)

Donors' Beliefs about Persuasion Episodes in Chariy Advertising
by: Huang, Fuzhi
Published: (2008)

Exploratory study on the characteristics of charitable donors in Australia
by: Lwin, Michael
Published: (2010)

Consumers’ insights into sex appeal in advertising An Exploratory study in context of Pakistani millennials Consumers
by: Ashraf, Awais
Published: (2022)

The role of guilt appeals on donation behavior
by: Lwin, Michael, et al.
Published: (2011)

Adolescent and young adult response to fear appeals in anti-smoking messages
by: Ferguson, Graham, et al.
Published: (2013)

An exploratory study of reactive guilt appeals
by: Lwin, Michael, et al.
Published: (2011)

Existentialism in Four Malaysian Anglophone Writers: K.S. Maniam, Llyod Fernando, Kee Thuan Chye and Salleh Ben Joned
by: Rajoo, Krishnaweni
Published: (2001)

Leadership in charitable non-government organisations (NGO's): Integrating individual and organisational beliefs
by: Morris, Charlotte Lucy
Published: (2006)

New insights into emotion valence and loyalty intentions in relational exchanges
by: McKechnie, Sally, et al.
Published: (2018)

Unacknowledged influence of existentialism in three selected English novels
by: Jalil, Nabeel Abdul Razaq
Published: (2013)

Exploring a New Measure for Reactive Guilt Appeals
by: Lwin, Michael, et al.
Published: (2012)

Conceptualising guilt appeals in advertising : the mediating roles of inferences of manipulative intent and attitude towards advertising
by: Lwin, Michael
Published: (2013)

Exploring the role of reluctant altruism on charitable donations
by: Bradley, Alexander
Published: (2018)

Existential interventions in eating disorders
by: Thomas, Michael
Published: (2001)

Exploring a New Measure for Guilt Appeals
by: Lwin, Michael
Published: (2013)

Consumers' preference for eco-friendly packaged products: pride vs guilt appeal
by: Shimul, Anwar Sadat, et al.
Published: (2023)

Western Existentialism in Selected Translated Malay Absurd Plays from an Islamic Perspective
by: Ahmad, Mas Rynna Wati
Published: (2011)

What are Charities Doing?: A Content Analysis of Charity Print Media
by: Ridge, Kiera
Published: (2008)

Impact of Charitable Donation and Female on Board on firm Value
by: WANG, Bingqi
Published: (0022)

Impact of Charitable Donation and Female on Board on firm Value
by: WANG, Bingqi
Published: (2022)

A Charity's Marathon: Charity Advertising, The Telethon and Consumer Response
by: Brommersma, Jantina
Published: (2007)

When the relatively poor prosper: the Underdog Effect on charitable donations
by: Bradley, Alex, et al.
Published: (2018)

Varying levels of personal nostalgia's effects on emotions
by: Marchegiani, Chris
Published: (2009)

Varying levels of historical nostalgia's effects on emotions
by: Marchegiani, Chris
Published: (2009)

Charitable donations in Brunei
by: Lwin, Michael, et al.
Published: (2009)

The Roles of Anticipated Guilt, Neutralisation and Advertising Appeals in Consumers' Ethical Decision-Making
by: YANG, SHU-TING
Published: (2008)