Lwin, M., & Phau, I. (2008). The role of existential guilt appeals in charitable advertisements. School of Marketing, Curtin Business School.
Chicago Style (17th ed.) CitationLwin, Michael, and Ian Phau. The Role of Existential Guilt Appeals in Charitable Advertisements. School of Marketing, Curtin Business School, 2008.
MLA (9th ed.) CitationLwin, Michael, and Ian Phau. The Role of Existential Guilt Appeals in Charitable Advertisements. School of Marketing, Curtin Business School, 2008.
Warning: These citations may not always be 100% accurate.