An Advance Letter Did Not Increase the Response Rate in a Telephone Survey: a Randomized Trial

Objective: To test the impact of an advance letter on response and cooperation rates in a nationwide telephone survey, given previous inconsistent results.Study Design and Setting: Within the context of a larger telephone survey, 1,000 Australian households were randomly selected to take part in thi...

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Main Authors: Carey, R., Reid, Alison, Driscoll, T., Glass, D., Benke, G., Fritschi, Lin
Format: Journal Article
Published: Elsevier 2013
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/27894
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author Carey, R.
Reid, Alison
Driscoll, T.
Glass, D.
Benke, G.
Fritschi, Lin
author_facet Carey, R.
Reid, Alison
Driscoll, T.
Glass, D.
Benke, G.
Fritschi, Lin
author_sort Carey, R.
building Curtin Institutional Repository
collection Online Access
description Objective: To test the impact of an advance letter on response and cooperation rates in a nationwide telephone survey, given previous inconsistent results.Study Design and Setting: Within the context of a larger telephone survey, 1,000 Australian households were randomly selected to take part in this trial. Half were randomly allocated to receive an advance letter, whereas the remainder did not receive any advance communication. Response and cooperation rates were compared between the two groups.Results: A total of 244 interviews were completed, 134 of which were with households that had been sent an advance letter. Intentionto-treat analysis revealed no significant difference in response between those who had received a letter and those who had not (26.8% vs. 22.0%, respectively). In addition, there was no significant difference between the groups in terms of either cooperation (78.4% vs. 79.7%) or response rate (56.3% vs. 57.9%), and no clear differences emerged in terms of the demographic characteristics of the two groups.Conclusion: An advance letter was not seen to be effective in increasing response or cooperation rates in a nationwide telephone survey. Researchers should consider alternative methods of increasing participation in telephone surveys.
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spelling curtin-20.500.11937-278942017-02-28T01:39:15Z An Advance Letter Did Not Increase the Response Rate in a Telephone Survey: a Randomized Trial Carey, R. Reid, Alison Driscoll, T. Glass, D. Benke, G. Fritschi, Lin Telephone survey Advance notification Randomized trial Cooperation rate Research methods Response rate Objective: To test the impact of an advance letter on response and cooperation rates in a nationwide telephone survey, given previous inconsistent results.Study Design and Setting: Within the context of a larger telephone survey, 1,000 Australian households were randomly selected to take part in this trial. Half were randomly allocated to receive an advance letter, whereas the remainder did not receive any advance communication. Response and cooperation rates were compared between the two groups.Results: A total of 244 interviews were completed, 134 of which were with households that had been sent an advance letter. Intentionto-treat analysis revealed no significant difference in response between those who had received a letter and those who had not (26.8% vs. 22.0%, respectively). In addition, there was no significant difference between the groups in terms of either cooperation (78.4% vs. 79.7%) or response rate (56.3% vs. 57.9%), and no clear differences emerged in terms of the demographic characteristics of the two groups.Conclusion: An advance letter was not seen to be effective in increasing response or cooperation rates in a nationwide telephone survey. Researchers should consider alternative methods of increasing participation in telephone surveys. 2013 Journal Article http://hdl.handle.net/20.500.11937/27894 Elsevier restricted
spellingShingle Telephone survey
Advance notification
Randomized trial
Cooperation rate
Research methods
Response rate
Carey, R.
Reid, Alison
Driscoll, T.
Glass, D.
Benke, G.
Fritschi, Lin
An Advance Letter Did Not Increase the Response Rate in a Telephone Survey: a Randomized Trial
title An Advance Letter Did Not Increase the Response Rate in a Telephone Survey: a Randomized Trial
title_full An Advance Letter Did Not Increase the Response Rate in a Telephone Survey: a Randomized Trial
title_fullStr An Advance Letter Did Not Increase the Response Rate in a Telephone Survey: a Randomized Trial
title_full_unstemmed An Advance Letter Did Not Increase the Response Rate in a Telephone Survey: a Randomized Trial
title_short An Advance Letter Did Not Increase the Response Rate in a Telephone Survey: a Randomized Trial
title_sort advance letter did not increase the response rate in a telephone survey: a randomized trial
topic Telephone survey
Advance notification
Randomized trial
Cooperation rate
Research methods
Response rate
url http://hdl.handle.net/20.500.11937/27894