An Approach for Time-aware Domain-based Analysis of Users Trustworthiness in Big Social Data

In Online Social Networks (OSNs) there is a need for better understanding of social trust in order to improve the analysis process and mining credibility of social media data. Given the open environment and fewer restrictions associated with OSNs, the medium allows legitimate users as well as spamme...

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Main Authors: Salih, B., Clarke, P., Zhu, D., Wongthongtham, Pornpit
Format: Journal Article
Published: Elsevier 2015
Online Access:http://hipore.com/ijbd/2015/IJBD-Vol2-No1-2015-pp40-55-Abu-Salih.pdf
http://hdl.handle.net/20.500.11937/27794
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author Salih, B.
Clarke, P.
Zhu, D.
Wongthongtham, Pornpit
author_facet Salih, B.
Clarke, P.
Zhu, D.
Wongthongtham, Pornpit
author_sort Salih, B.
building Curtin Institutional Repository
collection Online Access
description In Online Social Networks (OSNs) there is a need for better understanding of social trust in order to improve the analysis process and mining credibility of social media data. Given the open environment and fewer restrictions associated with OSNs, the medium allows legitimate users as well as spammers to publish their content. Hence, it is essential to measure users’ credibility in various domains and accordingly define influential users in a particular domain(s). Most of the existing approaches of trustworthiness evaluation of users in OSNs are generic-based approaches. There is a lack of domain-based trustworthiness evaluation mechanisms. In OSNs, discovering users’ influence in a specific domain has been motivated by its significance in a broad range of applications such as personalized recommendation systems and expertise retrieval. The aim of this paper is to present an approach to analysing domain-based user’s trustworthiness in OSNs. We provide a novel distinguishing measurement for users in a set of knowledge domains. Domains are extracted from the user’s content using semantic analysis. In order to obtain the level of trustworthiness, a metric incorporating a number of attributes extracted from content analysis and user analysis is consolidated and formulated by considering temporal factor. We show the accuracy of the proposed algorithm by providing a fine-grained trustworthiness analysis of users and their domains of interest in the OSNs using big data Infrastructure.
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institution Curtin University Malaysia
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publishDate 2015
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spelling curtin-20.500.11937-277942017-01-30T13:01:15Z An Approach for Time-aware Domain-based Analysis of Users Trustworthiness in Big Social Data Salih, B. Clarke, P. Zhu, D. Wongthongtham, Pornpit In Online Social Networks (OSNs) there is a need for better understanding of social trust in order to improve the analysis process and mining credibility of social media data. Given the open environment and fewer restrictions associated with OSNs, the medium allows legitimate users as well as spammers to publish their content. Hence, it is essential to measure users’ credibility in various domains and accordingly define influential users in a particular domain(s). Most of the existing approaches of trustworthiness evaluation of users in OSNs are generic-based approaches. There is a lack of domain-based trustworthiness evaluation mechanisms. In OSNs, discovering users’ influence in a specific domain has been motivated by its significance in a broad range of applications such as personalized recommendation systems and expertise retrieval. The aim of this paper is to present an approach to analysing domain-based user’s trustworthiness in OSNs. We provide a novel distinguishing measurement for users in a set of knowledge domains. Domains are extracted from the user’s content using semantic analysis. In order to obtain the level of trustworthiness, a metric incorporating a number of attributes extracted from content analysis and user analysis is consolidated and formulated by considering temporal factor. We show the accuracy of the proposed algorithm by providing a fine-grained trustworthiness analysis of users and their domains of interest in the OSNs using big data Infrastructure. 2015 Journal Article http://hdl.handle.net/20.500.11937/27794 http://hipore.com/ijbd/2015/IJBD-Vol2-No1-2015-pp40-55-Abu-Salih.pdf Elsevier fulltext
spellingShingle Salih, B.
Clarke, P.
Zhu, D.
Wongthongtham, Pornpit
An Approach for Time-aware Domain-based Analysis of Users Trustworthiness in Big Social Data
title An Approach for Time-aware Domain-based Analysis of Users Trustworthiness in Big Social Data
title_full An Approach for Time-aware Domain-based Analysis of Users Trustworthiness in Big Social Data
title_fullStr An Approach for Time-aware Domain-based Analysis of Users Trustworthiness in Big Social Data
title_full_unstemmed An Approach for Time-aware Domain-based Analysis of Users Trustworthiness in Big Social Data
title_short An Approach for Time-aware Domain-based Analysis of Users Trustworthiness in Big Social Data
title_sort approach for time-aware domain-based analysis of users trustworthiness in big social data
url http://hipore.com/ijbd/2015/IJBD-Vol2-No1-2015-pp40-55-Abu-Salih.pdf
http://hdl.handle.net/20.500.11937/27794