Extending the Consumer Acceptance of Technology (CAT) Model: Antecedents and Mediators

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Extending the Consumer Acceptance of Technology (CAT) Model: Antecedents and Mediators

The aims of this paper is three-fold: (a) to propose a new extended consumer acceptance of technology (CAT) model with an addition of more appropriate emotion measures and the inclusion of a financial value for money construct, (b) to broaden the conceptualization of consumer adoption of technology;...

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Bibliographic Details
Main Authors:	Butcher, Luke, Phau, Ian, Marchegiani, Chris
Other Authors:	Svetlana Bogomolova
Format:	Conference Paper
Published:	Australian and New Zealand Marketing Academy 2012
Online Access:	http://www.anzmac.org/conference_archive/2012/papers/578ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/27685

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