Extending the Consumer Acceptance of Technology (CAT) Model: Antecedents and Mediators
The aims of this paper is three-fold: (a) to propose a new extended consumer acceptance of technology (CAT) model with an addition of more appropriate emotion measures and the inclusion of a financial value for money construct, (b) to broaden the conceptualization of consumer adoption of technology;...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Conference Paper |
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Australian and New Zealand Marketing Academy
2012
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| Online Access: | http://www.anzmac.org/conference_archive/2012/papers/578ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/27685 |
| _version_ | 1848752332178718720 |
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| author | Butcher, Luke Phau, Ian Marchegiani, Chris |
| author2 | Svetlana Bogomolova |
| author_facet | Svetlana Bogomolova Butcher, Luke Phau, Ian Marchegiani, Chris |
| author_sort | Butcher, Luke |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The aims of this paper is three-fold: (a) to propose a new extended consumer acceptance of technology (CAT) model with an addition of more appropriate emotion measures and the inclusion of a financial value for money construct, (b) to broaden the conceptualization of consumer adoption of technology; and (c) to clarify the role of key mediators in the model. A set of hypotheses is proposed with findings pointing towards a multidimensional approach to behavioural intentions and a chiefly different model to those proposed in extant literature. |
| first_indexed | 2025-11-14T08:06:56Z |
| format | Conference Paper |
| id | curtin-20.500.11937-27685 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:06:56Z |
| publishDate | 2012 |
| publisher | Australian and New Zealand Marketing Academy |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-276852023-02-07T08:01:18Z Extending the Consumer Acceptance of Technology (CAT) Model: Antecedents and Mediators Butcher, Luke Phau, Ian Marchegiani, Chris Svetlana Bogomolova Richard Lee Jenni Romaniuk The aims of this paper is three-fold: (a) to propose a new extended consumer acceptance of technology (CAT) model with an addition of more appropriate emotion measures and the inclusion of a financial value for money construct, (b) to broaden the conceptualization of consumer adoption of technology; and (c) to clarify the role of key mediators in the model. A set of hypotheses is proposed with findings pointing towards a multidimensional approach to behavioural intentions and a chiefly different model to those proposed in extant literature. 2012 Conference Paper http://hdl.handle.net/20.500.11937/27685 http://www.anzmac.org/conference_archive/2012/papers/578ANZMACFINAL.pdf Australian and New Zealand Marketing Academy restricted |
| spellingShingle | Butcher, Luke Phau, Ian Marchegiani, Chris Extending the Consumer Acceptance of Technology (CAT) Model: Antecedents and Mediators |
| title | Extending the Consumer Acceptance of Technology (CAT) Model: Antecedents and Mediators |
| title_full | Extending the Consumer Acceptance of Technology (CAT) Model: Antecedents and Mediators |
| title_fullStr | Extending the Consumer Acceptance of Technology (CAT) Model: Antecedents and Mediators |
| title_full_unstemmed | Extending the Consumer Acceptance of Technology (CAT) Model: Antecedents and Mediators |
| title_short | Extending the Consumer Acceptance of Technology (CAT) Model: Antecedents and Mediators |
| title_sort | extending the consumer acceptance of technology (cat) model: antecedents and mediators |
| url | http://www.anzmac.org/conference_archive/2012/papers/578ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/27685 |