Extending the Consumer Acceptance of Technology (CAT) Model: Antecedents and Mediators
The aims of this paper is three-fold: (a) to propose a new extended consumer acceptance of technology (CAT) model with an addition of more appropriate emotion measures and the inclusion of a financial value for money construct, (b) to broaden the conceptualization of consumer adoption of technology;...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Conference Paper |
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Australian and New Zealand Marketing Academy
2012
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| Online Access: | http://www.anzmac.org/conference_archive/2012/papers/578ANZMACFINAL.pdf http://hdl.handle.net/20.500.11937/27685 |
| Summary: | The aims of this paper is three-fold: (a) to propose a new extended consumer acceptance of technology (CAT) model with an addition of more appropriate emotion measures and the inclusion of a financial value for money construct, (b) to broaden the conceptualization of consumer adoption of technology; and (c) to clarify the role of key mediators in the model. A set of hypotheses is proposed with findings pointing towards a multidimensional approach to behavioural intentions and a chiefly different model to those proposed in extant literature. |
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