Is corporate social responsibility linked with firm performance? An alternative test
Direct tests between corporate social responsibility (CSR) and firm performance (FP) have been argued to be a futile pursuit. Following this line of thinking, the present study sought to test an alternative model in understanding the CSR-FP relationship. Specifically, reputation and customer satisfa...
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| Format: | Conference Paper |
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Promaco Conventions Pty Ltd
2009
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/27621 |