Is corporate social responsibility linked with firm performance? An alternative test

Direct tests between corporate social responsibility (CSR) and firm performance (FP) have been argued to be a futile pursuit. Following this line of thinking, the present study sought to test an alternative model in understanding the CSR-FP relationship. Specifically, reputation and customer satisfa...

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Bibliographic Details
Main Authors: Galbreath, Jeremy, Shum, P.
Other Authors: Dr Nicholas Beaumont
Format: Conference Paper
Published: Promaco Conventions Pty Ltd 2009
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/27621