How can gender signal employee qualities in retailing?
The occupational structure in retail employment is known to be gendered, such that women tend to occupy ‘softer’ social roles, while men tend to occupy ‘harder’ physical and technical roles. This article presents an integrative model that illustrates the balance of KSAOs (knowledge, skills, abiliti...
| Main Authors: | , , |
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| Format: | Journal Article |
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Pergamon
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/27483 |
| _version_ | 1848752276075708416 |
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| author | Chang, Joshua Travaglione, Tony O'Neill, Grant |
| author_facet | Chang, Joshua Travaglione, Tony O'Neill, Grant |
| author_sort | Chang, Joshua |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The occupational structure in retail employment is known to be gendered, such that women tend to occupy ‘softer’ social roles, while men tend to occupy ‘harder’ physical and technical roles. This article presents an integrative model that illustrates the balance of KSAOs (knowledge, skills, abilities, and other personality characteristics) and retail sectors between male and female retail employees, and explains how gender can signal employee qualities in the retail sector. The empirical analysis uses data from a survey of 702 respondents employed across 40 ANZSIC (Australian New Zealand Standard Industrial Classification) retail categories. Based on signalling theory, the findings suggest that an employee's gender can be an unintentional signal for unobservable qualities in retail employment, which has implications for customer service, human resource management, and gender discrimination. |
| first_indexed | 2025-11-14T08:06:03Z |
| format | Journal Article |
| id | curtin-20.500.11937-27483 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:06:03Z |
| publishDate | 2015 |
| publisher | Pergamon |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-274832018-11-08T06:26:05Z How can gender signal employee qualities in retailing? Chang, Joshua Travaglione, Tony O'Neill, Grant Gender Discrimination Employment Retailing The occupational structure in retail employment is known to be gendered, such that women tend to occupy ‘softer’ social roles, while men tend to occupy ‘harder’ physical and technical roles. This article presents an integrative model that illustrates the balance of KSAOs (knowledge, skills, abilities, and other personality characteristics) and retail sectors between male and female retail employees, and explains how gender can signal employee qualities in the retail sector. The empirical analysis uses data from a survey of 702 respondents employed across 40 ANZSIC (Australian New Zealand Standard Industrial Classification) retail categories. Based on signalling theory, the findings suggest that an employee's gender can be an unintentional signal for unobservable qualities in retail employment, which has implications for customer service, human resource management, and gender discrimination. 2015 Journal Article http://hdl.handle.net/20.500.11937/27483 10.1016/j.jretconser.2015.07.004 Pergamon fulltext |
| spellingShingle | Gender Discrimination Employment Retailing Chang, Joshua Travaglione, Tony O'Neill, Grant How can gender signal employee qualities in retailing? |
| title | How can gender signal employee qualities in retailing? |
| title_full | How can gender signal employee qualities in retailing? |
| title_fullStr | How can gender signal employee qualities in retailing? |
| title_full_unstemmed | How can gender signal employee qualities in retailing? |
| title_short | How can gender signal employee qualities in retailing? |
| title_sort | how can gender signal employee qualities in retailing? |
| topic | Gender Discrimination Employment Retailing |
| url | http://hdl.handle.net/20.500.11937/27483 |