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Animals, Archetypes, and Advertising (A3): The Theory and the Practice of Customer Brand Symbolism

This study provides a theoretical grounding from social anthropology and psychoanalysis into the use of animal symbolism in marketing communications. The study analyses the adoption of animal symbols in brand communications, and considers these as either implicitly anthropomorphic (totemic) or expli...

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Bibliographic Details
Main Authors:	Lloyd, Stephen, Woodside, Arch
Format:	Journal Article
Published:	Routledge 2013
Online Access:	http://hdl.handle.net/20.500.11937/27455

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