QR Code

Animals, Archetypes, and Advertising (A3): The Theory and the Practice of Customer Brand Symbolism

This study provides a theoretical grounding from social anthropology and psychoanalysis into the use of animal symbolism in marketing communications. The study analyses the adoption of animal symbols in brand communications, and considers these as either implicitly anthropomorphic (totemic) or expli...

Full description

Bibliographic Details
Main Authors:	Lloyd, Stephen, Woodside, Arch
Format:	Journal Article
Published:	Routledge 2013
Online Access:	http://hdl.handle.net/20.500.11937/27455

Similar Items

Consumer Storytelling of Brand Archetypal Enactments
by: Muniz, K., et al.
Published: (2015)

Corporate Brand Rapture Theory: Antecedents, Processes, and Consequences
by: Lloyd, Stephen, et al.
Published: (2013)

Advertising archetypes' impact on physician engagement and behavior in the context of healthcare products
by: Woodside, Arch, et al.
Published: (2018)

Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
by: Woodside, Arch, et al.
Published: (2016)

Brand-Consumer Storytelling Theory and Research: Introduction to a Psychology & Marketing Special Issue
by: Woodside, Arch
Published: (2010)

Luxury Fashion Theory, Culture, and Brand Marketing Strategy
by: Woodside, Arch, et al.
Published: (2013)

Characterisation and leitmotif: archetypal imageries in Malaysian festival Tv advertisements
by: Jamaluddin Aziz,, et al.
Published: (2011)

Customer Choices of Manufacturer Versus Retailer Brands in Alternative Price and Usage Context
by: Woodside, Arch, et al.
Published: (2009)

Incompetency training: Theory, practice, and remedies
by: Woodside, Arch
Published: (2012)

Consumer metaphoria: Uncovering the automaticity of animal, product/brand, and country meanings
by: Martin, D., et al.
Published: (2018)

Advancing Paradox Resolution Theory for Interpreting non-profit, Commercial, Entrepreneurial Strategies
by: Lloyd, S., et al.
Published: (2015)

Customer experiences with brands: Literature review and research directions
by: Rageh, Ahmed, et al.
Published: (2011)

Travel Storytelling Theory and Practice
by: Woodside, Arch, et al.
Published: (2009)

How imagery and brands in luxury perfume advertisements transport the consumer and contribute to the creation of the postmodern symbolic identity
by: Jessop, Joshua
Published: (2018)

Predicting advertising execution effectiveness: scale development and validation
by: Woodside, Arch
Published: (2016)

Luxury brand strategies and customer experiences: Contributions to theory and practice
by: Ko, E., et al.
Published: (2016)

Unconscious Thinking, Feeling and Behavior Towards Products and Brands: Introduction to a Journal of Brand Management Special Issue
by: Woodside, Arch, et al.
Published: (2011)

Consumer Evaluations of Competing Brands: Perceptual versus Predictive Validity
by: Woodside, Arch
Published: (2012)

Economic Psychology and Fashion Marketing theory Appraising Veblen's Theory of Conspicuous Consumption
by: Woodside, Arch
Published: (2012)

Building Strong Brands in Retailing
by: Woodside, Arch, et al.
Published: (2007)

Effectiveness of Islamic symbols in TV advertisements in reaching organizational clients
by: Ali, Azhani
Published: (2015)

Imprinting, honeymooning, or maturing: Testing three theories of how interfirm social bonding impacts suppliers’ allocations of resources to business customers
by: Woodside, Arch, et al.
Published: (2015)

The general theory of behavioral pricing: Applying complexity theory to explicate heterogeneity and achieve high-predictive validity
by: Woodside, Arch
Published: (2015)

A primer to the general theory of behavioral strategies in business-to-business marketing
by: Woodside, Arch
Published: (2014)

Revisiting Problem Gamblers’ Harsh Gaze on Casino Services: Applying Complexity Theory to Identify Exceptional Customers
by: Woodside, Arch, et al.
Published: (2015)

An analysis of archetypes in Batangas religious legends
by: Macatangay, Jose Clarete
Published: (2022)

Decision System Analysis of Advertising Agency Decisions
by: Na, W., et al.
Published: (2009)

Dochakuka: Melding Global inside Local: Foreign-Domestic Advertising Assimilation in Japan
by: Martin, D., et al.
Published: (2008)

Extending symbolic brands using their personality: examining antecedents and implications towards brand image fit and brand dilution
by: Lau, Kong, et al.
Published: (2007)

AbsolutelyBest ham to Pocatello, Idaho, USA: Arrival delay in customer’s order
by: Woodside, Arch
Published: (2016)

Embrace•Perform•Model: Complexity Theory, Contrarian Case Analysis, and Multiple Realities
by: Woodside, Arch
Published: (2014)

Creating Visual Narrative Art for Decoding Stories that Consumers and Brands Tell
by: Megehee, C., et al.
Published: (2010)

Vegan stories: revealing archetypes and their moral foundations
by: Napoli, Julie, et al.
Published: (2020)

Malaysia as the Archetypal Garden in the British Creative Imagination
by: Ahmad, Siti Nuraishah
Published: (2014)

Conversations with(in) the collective unconscious by consumers, brands, and relevant others
by: Woodside, Arch, et al.
Published: (2012)

Effects of hijab as Islamic religious symbol on muslim consumer attitudes towards advertisements
by: Taheri, Abbas Naseri
Published: (2013)

Creating symbolic cultures of consumption: an analysis of the content of sports wagering advertisements in Australia
by: Deans, E., et al.
Published: (2016)

The good practices manifesto: Overcoming bad practices pervasive in current research in business
by: Woodside, Arch
Published: (2016)

Applying Complexity Theory to Deepen Service Dominant Logic: Configural Analysis of Customer Experience-and-outcome Assessments of Professional Services for Personal Transformations
by: Wu, P., et al.
Published: (2014)

Theories of the architectural symbolism of the traditional mosque: a preliminary classification
by: Hazwan Ariff Hakimi,, et al.
Published: (2023)