Using the theory of planned behaviour and prototype willingness model to target binge drinking in female undergraduate university students

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Using the theory of planned behaviour and prototype willingness model to target binge drinking in female undergraduate university students

The current study investigated whether binge drinking in female undergraduates could be reduced by the mere measurement effect (MME), and by altering binge drinker prototypes from the prototype willingness model (PWM). Whether willingness added to the theory of planned behaviour (TPB) was also explo...

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Bibliographic Details
Main Authors:	Todd, J., Mullan, Barbara
Format:	Journal Article
Published:	Pergamon 2011
Online Access:	http://hdl.handle.net/20.500.11937/27424

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