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Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants

This study examines the relationships between consumers' authenticity perception and four brand equity dimensions (brand awareness, brand association, perceived quality, brand loyalty), as well as how these four dimensions are interrelated with one another. This study also examines the impact o...

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Bibliographic Details
Main Authors:	Lu, A., Gursoy, Dogan, Lu, C.
Format:	Journal Article
Published:	Elsevier Ltd 2015
Online Access:	http://hdl.handle.net/20.500.11937/27151

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