Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants
This study examines the relationships between consumers' authenticity perception and four brand equity dimensions (brand awareness, brand association, perceived quality, brand loyalty), as well as how these four dimensions are interrelated with one another. This study also examines the impact o...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Elsevier Ltd
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/27151 |
| _version_ | 1848752183674142720 |
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| author | Lu, A. Gursoy, Dogan Lu, C. |
| author_facet | Lu, A. Gursoy, Dogan Lu, C. |
| author_sort | Lu, A. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This study examines the relationships between consumers' authenticity perception and four brand equity dimensions (brand awareness, brand association, perceived quality, brand loyalty), as well as how these four dimensions are interrelated with one another. This study also examines the impact of brand equity on consumers' brand choice intention for ethnic restaurants. Findings clearly indicate that consumers' authenticity perception is a critical determinant of brand equity and brand equity has a significant impact on consumers' brand choice intention. Findings of the present study would provide managers with a better understanding of the important role authenticity plays in ethnic restaurants' brand equity. Managerial implications for better brand equity management are provided. |
| first_indexed | 2025-11-14T08:04:34Z |
| format | Journal Article |
| id | curtin-20.500.11937-27151 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:04:34Z |
| publishDate | 2015 |
| publisher | Elsevier Ltd |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-271512017-09-13T15:31:39Z Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants Lu, A. Gursoy, Dogan Lu, C. This study examines the relationships between consumers' authenticity perception and four brand equity dimensions (brand awareness, brand association, perceived quality, brand loyalty), as well as how these four dimensions are interrelated with one another. This study also examines the impact of brand equity on consumers' brand choice intention for ethnic restaurants. Findings clearly indicate that consumers' authenticity perception is a critical determinant of brand equity and brand equity has a significant impact on consumers' brand choice intention. Findings of the present study would provide managers with a better understanding of the important role authenticity plays in ethnic restaurants' brand equity. Managerial implications for better brand equity management are provided. 2015 Journal Article http://hdl.handle.net/20.500.11937/27151 10.1016/j.ijhm.2015.07.008 Elsevier Ltd restricted |
| spellingShingle | Lu, A. Gursoy, Dogan Lu, C. Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants |
| title | Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants |
| title_full | Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants |
| title_fullStr | Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants |
| title_full_unstemmed | Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants |
| title_short | Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants |
| title_sort | authenticity perceptions, brand equity and brand choice intention: the case of ethnic restaurants |
| url | http://hdl.handle.net/20.500.11937/27151 |