Crisis Leadership Styles - Bligh Versus Gillard: A Content Analysis of Twitter Posts on the Queensland Floods

This paper presents a quantitative and qualitative content analysis of Twitter posts mentioning Queensland Premier Anna Bligh and Australian Prime Minister Julia Gillard during the 2011 Queensland flood crisis. The contrast in the perceived styles of the two leaders is analysed using the theory of t...

Full description

Bibliographic Details
Main Authors: De Bussy, Nigel, Paterson, Ann
Format: Journal Article
Published: John Wiley & Sons, Ltd. 2012
Online Access:http://hdl.handle.net/20.500.11937/27080
_version_ 1848752164320575488
author De Bussy, Nigel
Paterson, Ann
author_facet De Bussy, Nigel
Paterson, Ann
author_sort De Bussy, Nigel
building Curtin Institutional Repository
collection Online Access
description This paper presents a quantitative and qualitative content analysis of Twitter posts mentioning Queensland Premier Anna Bligh and Australian Prime Minister Julia Gillard during the 2011 Queensland flood crisis. The contrast in the perceived styles of the two leaders is analysed using the theory of transformational leadership as a framework. The implications for effective leadership communication in a crisis are discussed, notably, strategies for instilling pride and gaining respect and trust. The study also highlights the emerging role of Twitter in setting the media agenda at times of fast-breaking news.
first_indexed 2025-11-14T08:04:16Z
format Journal Article
id curtin-20.500.11937-27080
institution Curtin University Malaysia
institution_category Local University
last_indexed 2025-11-14T08:04:16Z
publishDate 2012
publisher John Wiley & Sons, Ltd.
recordtype eprints
repository_type Digital Repository
spelling curtin-20.500.11937-270802017-09-13T16:08:58Z Crisis Leadership Styles - Bligh Versus Gillard: A Content Analysis of Twitter Posts on the Queensland Floods De Bussy, Nigel Paterson, Ann This paper presents a quantitative and qualitative content analysis of Twitter posts mentioning Queensland Premier Anna Bligh and Australian Prime Minister Julia Gillard during the 2011 Queensland flood crisis. The contrast in the perceived styles of the two leaders is analysed using the theory of transformational leadership as a framework. The implications for effective leadership communication in a crisis are discussed, notably, strategies for instilling pride and gaining respect and trust. The study also highlights the emerging role of Twitter in setting the media agenda at times of fast-breaking news. 2012 Journal Article http://hdl.handle.net/20.500.11937/27080 10.1002/pa.1428 John Wiley & Sons, Ltd. restricted
spellingShingle De Bussy, Nigel
Paterson, Ann
Crisis Leadership Styles - Bligh Versus Gillard: A Content Analysis of Twitter Posts on the Queensland Floods
title Crisis Leadership Styles - Bligh Versus Gillard: A Content Analysis of Twitter Posts on the Queensland Floods
title_full Crisis Leadership Styles - Bligh Versus Gillard: A Content Analysis of Twitter Posts on the Queensland Floods
title_fullStr Crisis Leadership Styles - Bligh Versus Gillard: A Content Analysis of Twitter Posts on the Queensland Floods
title_full_unstemmed Crisis Leadership Styles - Bligh Versus Gillard: A Content Analysis of Twitter Posts on the Queensland Floods
title_short Crisis Leadership Styles - Bligh Versus Gillard: A Content Analysis of Twitter Posts on the Queensland Floods
title_sort crisis leadership styles - bligh versus gillard: a content analysis of twitter posts on the queensland floods
url http://hdl.handle.net/20.500.11937/27080