Personal vs. historical nostalgia: a division of emotions

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Personal vs. historical nostalgia: a division of emotions

While previous studies have explored emotions in nostalgia in a "unified" view, a distinction between the emotions that may occur resulting from the specific type of nostalgia experienced has not been made. This study examines emotional responses of 806 respondents experiencing Personal or...

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Bibliographic Details
Main Author:	Marchegiani, Chris
Format:	Working Paper
Published:	School of Marketing, Curtin Business School 2009
Subjects:	Emotional response Advertising appeal Emotional reactions Experimental research Nostalgia
Online Access:	http://hdl.handle.net/20.500.11937/26744

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