Doing well or doing good? Extrinsic and intrinsic CSR in Switzerland
Arguably, within Corporate Social Responsibility (CSR) the intrinsic motive is more significant than the extrinsic because the former induces a stronger involvement. Others showed that a behaviour attributed to extrinsic motives is mostly perceived as dishonest and misleading. This highlights how im...
| Main Authors: | , |
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| Format: | Journal Article |
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HIS Hochschul-Informations-System GmbH
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/26414 |
| _version_ | 1848751979533172736 |
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| author | Looser, S. Wehrmeyer, Walter |
| author_facet | Looser, S. Wehrmeyer, Walter |
| author_sort | Looser, S. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Arguably, within Corporate Social Responsibility (CSR) the intrinsic motive is more significant than the extrinsic because the former induces a stronger involvement. Others showed that a behaviour attributed to extrinsic motives is mostly perceived as dishonest and misleading. This highlights how important the underlying motivation is for the perception, and thus, design and effectiveness of CSR frameworks. This study discusses these divergent motives with two focus groups: together with seven owner-managers of Small and Medium-sized Enterprises (SME) and seven managers of large companies. The results show that CSR implementation in Swiss SMEs is related more strongly to moral commitment than to profit-maximisation. Accordingly, small business CSR emerges from the nexus of mission and value-set and the sociological tradition of the stewardship concept. This contrasts the extrinsically motivated approach of the large companies under research. In sum, this study showed that CSR is meaningful and justifiable even if it is not profitable in the first place. |
| first_indexed | 2025-11-14T08:01:20Z |
| format | Journal Article |
| id | curtin-20.500.11937-26414 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:01:20Z |
| publishDate | 2015 |
| publisher | HIS Hochschul-Informations-System GmbH |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-264142017-09-13T15:27:12Z Doing well or doing good? Extrinsic and intrinsic CSR in Switzerland Looser, S. Wehrmeyer, Walter Arguably, within Corporate Social Responsibility (CSR) the intrinsic motive is more significant than the extrinsic because the former induces a stronger involvement. Others showed that a behaviour attributed to extrinsic motives is mostly perceived as dishonest and misleading. This highlights how important the underlying motivation is for the perception, and thus, design and effectiveness of CSR frameworks. This study discusses these divergent motives with two focus groups: together with seven owner-managers of Small and Medium-sized Enterprises (SME) and seven managers of large companies. The results show that CSR implementation in Swiss SMEs is related more strongly to moral commitment than to profit-maximisation. Accordingly, small business CSR emerges from the nexus of mission and value-set and the sociological tradition of the stewardship concept. This contrasts the extrinsically motivated approach of the large companies under research. In sum, this study showed that CSR is meaningful and justifiable even if it is not profitable in the first place. 2015 Journal Article http://hdl.handle.net/20.500.11937/26414 10.1007/s00550-015-0360-9 HIS Hochschul-Informations-System GmbH restricted |
| spellingShingle | Looser, S. Wehrmeyer, Walter Doing well or doing good? Extrinsic and intrinsic CSR in Switzerland |
| title | Doing well or doing good? Extrinsic and intrinsic CSR in Switzerland |
| title_full | Doing well or doing good? Extrinsic and intrinsic CSR in Switzerland |
| title_fullStr | Doing well or doing good? Extrinsic and intrinsic CSR in Switzerland |
| title_full_unstemmed | Doing well or doing good? Extrinsic and intrinsic CSR in Switzerland |
| title_short | Doing well or doing good? Extrinsic and intrinsic CSR in Switzerland |
| title_sort | doing well or doing good? extrinsic and intrinsic csr in switzerland |
| url | http://hdl.handle.net/20.500.11937/26414 |