How service quality influences brand equity: The dual mediating role of perceived value and corporate credibility
| Main Authors: | , , |
|---|---|
| Format: | Journal Article |
| Published: |
Emerald Group Publishing Limited
2013
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| Online Access: | http://hdl.handle.net/20.500.11937/26349 |
| _version_ | 1848751961586794496 |
|---|---|
| author | Butt, Mohsin Jahanzeb, A. Fatima, T. |
| author_facet | Butt, Mohsin Jahanzeb, A. Fatima, T. |
| author_sort | Butt, Mohsin |
| building | Curtin Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T08:01:03Z |
| format | Journal Article |
| id | curtin-20.500.11937-26349 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T08:01:03Z |
| publishDate | 2013 |
| publisher | Emerald Group Publishing Limited |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-263492018-12-14T00:58:56Z How service quality influences brand equity: The dual mediating role of perceived value and corporate credibility Butt, Mohsin Jahanzeb, A. Fatima, T. 2013 Journal Article http://hdl.handle.net/20.500.11937/26349 Emerald Group Publishing Limited restricted |
| spellingShingle | Butt, Mohsin Jahanzeb, A. Fatima, T. How service quality influences brand equity: The dual mediating role of perceived value and corporate credibility |
| title | How service quality influences brand equity: The dual mediating role of perceived value and corporate credibility |
| title_full | How service quality influences brand equity: The dual mediating role of perceived value and corporate credibility |
| title_fullStr | How service quality influences brand equity: The dual mediating role of perceived value and corporate credibility |
| title_full_unstemmed | How service quality influences brand equity: The dual mediating role of perceived value and corporate credibility |
| title_short | How service quality influences brand equity: The dual mediating role of perceived value and corporate credibility |
| title_sort | how service quality influences brand equity: the dual mediating role of perceived value and corporate credibility |
| url | http://hdl.handle.net/20.500.11937/26349 |