Quintal, V., & Phau, I. (2013). Do prototypical brands have an advantage over me-too brands in the mature marketplace? Routledge.
Chicago Style (17th ed.) CitationQuintal, Vanessa, and Ian Phau. Do Prototypical Brands Have an Advantage over Me-too Brands in the Mature Marketplace? Routledge, 2013.
MLA (9th ed.) CitationQuintal, Vanessa, and Ian Phau. Do Prototypical Brands Have an Advantage over Me-too Brands in the Mature Marketplace? Routledge, 2013.
Warning: These citations may not always be 100% accurate.