Stories Visitors Tell about Italian Cities as Destination Icons

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Stories Visitors Tell about Italian Cities as Destination Icons

Using brand netnography (analyzing first-person on-line stories consumers tell that include discussions of their product and brand use), this article probes how visitors report specific Italian cities as unique brand icons. Visitor stories interpreting Bologna and Florence support Robert McKee'...

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Bibliographic Details
Main Authors:	Woodside, Arch, Cruickshank, B., Dehuang, N.
Format:	Journal Article
Published:	Pergamon 2007
Subjects:	Tourism Netnography Brand Destination Icon
Online Access:	http://hdl.handle.net/20.500.11937/25486

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