APA (7th ed.) Citation

Lim, A. (2015). The art of brand war: An approach to conceptualising flanker brands.

Chicago Style (17th ed.) Citation

Lim, Aaron. The Art of Brand War: An Approach to Conceptualising Flanker Brands. 2015.

MLA (9th ed.) Citation

Lim, Aaron. The Art of Brand War: An Approach to Conceptualising Flanker Brands. 2015.

Warning: These citations may not always be 100% accurate.