Optimal investment strategy on advertisement in duopoly

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Optimal investment strategy on advertisement in duopoly

In this paper, we will investigate a duopoly competition issue in a commencing period of horizontal expansion. This is an important problem in marketing investment for new products in free market. First, we propose a new market model characterized by nonlinear differential-algebraic equations with...

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Bibliographic Details
Main Authors:	Wang, F., Zhang, Q., Li, Bin, Liu, Wan-Quan
Format:	Journal Article
Published:	American Institute of Mathematical Sciences (A I M S Press) 2015
Online Access:	http://hdl.handle.net/20.500.11937/25170

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