Ma: The Realm of Mystery in Sugiura Kohei's 'Asian Grammar of Design'

Since returning from a teaching trip in West Germany in 1967, and from an exploration across the Southern part of Asia, designer Sugiura Kohei has advocated an ‘Asian grammar of design’ as a new model for his graphic design work. It is notable that Sugiura has widely employed ma, a Japanese concept...

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Bibliographic Details
Main Author: Nguyen, Hung Ky
Other Authors: Toshiharu Taura
Format: Conference Paper
Published: The Design Society 2011
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/24979
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author Nguyen, Hung Ky
author2 Toshiharu Taura
author_facet Toshiharu Taura
Nguyen, Hung Ky
author_sort Nguyen, Hung Ky
building Curtin Institutional Repository
collection Online Access
description Since returning from a teaching trip in West Germany in 1967, and from an exploration across the Southern part of Asia, designer Sugiura Kohei has advocated an ‘Asian grammar of design’ as a new model for his graphic design work. It is notable that Sugiura has widely employed ma, a Japanese concept of spiritual aesthetics, as the backbone of his Asian grammar of design. To find out more about his aesthetics, I conducted an interview with him in his Tokyo office on 22nd October 2008. This paper discusses how Sugiura perceives ma, and how it is applied to ‘Tradition et Nouvelles Techniques’ (1984), one of his remarkable poster designs. This paper sheds light on what Sugiura identified as the ‘Realm of mystery’ in his work, and how it informs his creativity.
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spelling curtin-20.500.11937-249792023-01-27T05:26:33Z Ma: The Realm of Mystery in Sugiura Kohei's 'Asian Grammar of Design' Nguyen, Hung Ky Toshiharu Taura Yukari Nagai Japanese Postmodern posters Sugiura Kohei ch'i Japanese aesthetics creativity analysis of design poster production Since returning from a teaching trip in West Germany in 1967, and from an exploration across the Southern part of Asia, designer Sugiura Kohei has advocated an ‘Asian grammar of design’ as a new model for his graphic design work. It is notable that Sugiura has widely employed ma, a Japanese concept of spiritual aesthetics, as the backbone of his Asian grammar of design. To find out more about his aesthetics, I conducted an interview with him in his Tokyo office on 22nd October 2008. This paper discusses how Sugiura perceives ma, and how it is applied to ‘Tradition et Nouvelles Techniques’ (1984), one of his remarkable poster designs. This paper sheds light on what Sugiura identified as the ‘Realm of mystery’ in his work, and how it informs his creativity. 2011 Conference Paper http://hdl.handle.net/20.500.11937/24979 The Design Society restricted
spellingShingle Japanese Postmodern posters
Sugiura Kohei
ch'i
Japanese aesthetics
creativity
analysis of design
poster production
Nguyen, Hung Ky
Ma: The Realm of Mystery in Sugiura Kohei's 'Asian Grammar of Design'
title Ma: The Realm of Mystery in Sugiura Kohei's 'Asian Grammar of Design'
title_full Ma: The Realm of Mystery in Sugiura Kohei's 'Asian Grammar of Design'
title_fullStr Ma: The Realm of Mystery in Sugiura Kohei's 'Asian Grammar of Design'
title_full_unstemmed Ma: The Realm of Mystery in Sugiura Kohei's 'Asian Grammar of Design'
title_short Ma: The Realm of Mystery in Sugiura Kohei's 'Asian Grammar of Design'
title_sort ma: the realm of mystery in sugiura kohei's 'asian grammar of design'
topic Japanese Postmodern posters
Sugiura Kohei
ch'i
Japanese aesthetics
creativity
analysis of design
poster production
url http://hdl.handle.net/20.500.11937/24979