Marketing strategy implementation in higher education. A mixed approach for model development and testing
This study seeks to extend our knowledge of marketing strategy implementation in the context of international student recruitment. Strategy implementation remains an area of limited focus in the marketisation of higher education literature. Employing a mixed-design methodology on universities in the...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
Routledge
2011
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/24932 |
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