APA (7th ed.) Citation

Naidoo, V., & Wu, T. (2011). Marketing strategy implementation in higher education. A mixed approach for model development and testing. Routledge.

Chicago Style (17th ed.) Citation

Naidoo, Vik, and T. Wu. Marketing Strategy Implementation in Higher Education. A Mixed Approach for Model Development and Testing. Routledge, 2011.

MLA (9th ed.) Citation

Naidoo, Vik, and T. Wu. Marketing Strategy Implementation in Higher Education. A Mixed Approach for Model Development and Testing. Routledge, 2011.

Warning: These citations may not always be 100% accurate.