The Impact of Marketing Communications on Buying Silver Online: Study on Young Generation’s Perception in Malaysia
The main objective of this research is to study the impact of marketing communications on buying silver online, especially perception of young generation in Malaysia. This study found that all marketing communications tools, advertising, online marketing, personal selling, public relations and sales...
| Main Authors: | , , , , |
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| Format: | Journal Article |
| Published: |
International Association of Computer Science and Information Technology Press (IACSIT Press)
2013
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| Online Access: | http://hdl.handle.net/20.500.11937/24890 |
| _version_ | 1848751554325118976 |
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| author | Goi, Chai Fu, H. Ting, W. Goh, W. Chin, S. |
| author_facet | Goi, Chai Fu, H. Ting, W. Goh, W. Chin, S. |
| author_sort | Goi, Chai |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The main objective of this research is to study the impact of marketing communications on buying silver online, especially perception of young generation in Malaysia. This study found that all marketing communications tools, advertising, online marketing, personal selling, public relations and sales promotion are important and significant impact on buying silver online. |
| first_indexed | 2025-11-14T07:54:34Z |
| format | Journal Article |
| id | curtin-20.500.11937-24890 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:54:34Z |
| publishDate | 2013 |
| publisher | International Association of Computer Science and Information Technology Press (IACSIT Press) |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-248902017-09-13T15:13:27Z The Impact of Marketing Communications on Buying Silver Online: Study on Young Generation’s Perception in Malaysia Goi, Chai Fu, H. Ting, W. Goh, W. Chin, S. The main objective of this research is to study the impact of marketing communications on buying silver online, especially perception of young generation in Malaysia. This study found that all marketing communications tools, advertising, online marketing, personal selling, public relations and sales promotion are important and significant impact on buying silver online. 2013 Journal Article http://hdl.handle.net/20.500.11937/24890 10.7763/IJTEF.2013.V4.280 International Association of Computer Science and Information Technology Press (IACSIT Press) restricted |
| spellingShingle | Goi, Chai Fu, H. Ting, W. Goh, W. Chin, S. The Impact of Marketing Communications on Buying Silver Online: Study on Young Generation’s Perception in Malaysia |
| title | The Impact of Marketing Communications on Buying Silver Online: Study on Young Generation’s Perception in Malaysia |
| title_full | The Impact of Marketing Communications on Buying Silver Online: Study on Young Generation’s Perception in Malaysia |
| title_fullStr | The Impact of Marketing Communications on Buying Silver Online: Study on Young Generation’s Perception in Malaysia |
| title_full_unstemmed | The Impact of Marketing Communications on Buying Silver Online: Study on Young Generation’s Perception in Malaysia |
| title_short | The Impact of Marketing Communications on Buying Silver Online: Study on Young Generation’s Perception in Malaysia |
| title_sort | impact of marketing communications on buying silver online: study on young generation’s perception in malaysia |
| url | http://hdl.handle.net/20.500.11937/24890 |