Public health branding Down Under

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Public health branding Down Under

© Oxford University Press, 2014.Brand image or positioning refers to the associations people have when reminded of or when confronted with the brand's logo, products, or services. All elements of an integrated marketing mix contribute to brand image, but the most visible are the brand's pr...

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Bibliographic Details
Main Authors:	Donovan, Robert, Carroll, T.
Format:	Book Chapter
Published:	Oxford University Press 2009
Online Access:	http://hdl.handle.net/20.500.11937/24799

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