Residential demand estimation for bundled fixed-line and wireless mobile broadband services

This article is the first investigation of residential Internet markets in Thailand, in particular Bangkok. Bangkok is an interesting market to study as it is Thailand’s most populous province, and supports an advanced economy. The study offers a comprehensive discussion of the process to obtain cro...

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Main Authors: Madden, Gary, Suphachalasai, S., Makjamroon, T.
Format: Journal Article
Published: Routledge 2015
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/24715
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author Madden, Gary
Suphachalasai, S.
Makjamroon, T.
author_facet Madden, Gary
Suphachalasai, S.
Makjamroon, T.
author_sort Madden, Gary
building Curtin Institutional Repository
collection Online Access
description This article is the first investigation of residential Internet markets in Thailand, in particular Bangkok. Bangkok is an interesting market to study as it is Thailand’s most populous province, and supports an advanced economy. The study offers a comprehensive discussion of the process to obtain cross-price elasticity estimates when Internet services are bundled. Interestingly, the empirical results reveal positive cross-price effects, i.e. Internet alternatives are viewed as substitutes by respondents in this market. This finding is plausible as the services differ essentially in their model of delivery.
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institution Curtin University Malaysia
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publishDate 2015
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spelling curtin-20.500.11937-247152017-09-13T15:51:04Z Residential demand estimation for bundled fixed-line and wireless mobile broadband services Madden, Gary Suphachalasai, S. Makjamroon, T. elasticity Thailand broadband internet service demand choice model service bundles This article is the first investigation of residential Internet markets in Thailand, in particular Bangkok. Bangkok is an interesting market to study as it is Thailand’s most populous province, and supports an advanced economy. The study offers a comprehensive discussion of the process to obtain cross-price elasticity estimates when Internet services are bundled. Interestingly, the empirical results reveal positive cross-price effects, i.e. Internet alternatives are viewed as substitutes by respondents in this market. This finding is plausible as the services differ essentially in their model of delivery. 2015 Journal Article http://hdl.handle.net/20.500.11937/24715 10.1080/00036846.2015.1042141 Routledge restricted
spellingShingle elasticity
Thailand
broadband internet service demand
choice model
service bundles
Madden, Gary
Suphachalasai, S.
Makjamroon, T.
Residential demand estimation for bundled fixed-line and wireless mobile broadband services
title Residential demand estimation for bundled fixed-line and wireless mobile broadband services
title_full Residential demand estimation for bundled fixed-line and wireless mobile broadband services
title_fullStr Residential demand estimation for bundled fixed-line and wireless mobile broadband services
title_full_unstemmed Residential demand estimation for bundled fixed-line and wireless mobile broadband services
title_short Residential demand estimation for bundled fixed-line and wireless mobile broadband services
title_sort residential demand estimation for bundled fixed-line and wireless mobile broadband services
topic elasticity
Thailand
broadband internet service demand
choice model
service bundles
url http://hdl.handle.net/20.500.11937/24715