The Sound of Silence: why music in Supermarkets is just a distraction
Retailers use music in the service environment to try to change consumer behaviour with a view to increasing spend, or improving consumer mood. Previous research has largely focused on music but ignored the effects of other noises within a servicescape: yet all noises can impact consumers' affe...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
Elsevier
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/24712 |
| _version_ | 1848751505897684992 |
|---|---|
| author | Hynes, Niki Manson, S. |
| author_facet | Hynes, Niki Manson, S. |
| author_sort | Hynes, Niki |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Retailers use music in the service environment to try to change consumer behaviour with a view to increasing spend, or improving consumer mood. Previous research has largely focused on music but ignored the effects of other noises within a servicescape: yet all noises can impact consumers' affective states, and their behaviour. This study examines the role of both planned and other sounds within the supermarket environment. In particular, this study investigates the cognizant and emotional reactions of supermarket customers, and explores their shopping intentions in the context of shoppers' understanding of and reaction to the sounds they perceive. |
| first_indexed | 2025-11-14T07:53:48Z |
| format | Journal Article |
| id | curtin-20.500.11937-24712 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T07:53:48Z |
| publishDate | 2015 |
| publisher | Elsevier |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-247122017-09-13T15:10:08Z The Sound of Silence: why music in Supermarkets is just a distraction Hynes, Niki Manson, S. Retailers use music in the service environment to try to change consumer behaviour with a view to increasing spend, or improving consumer mood. Previous research has largely focused on music but ignored the effects of other noises within a servicescape: yet all noises can impact consumers' affective states, and their behaviour. This study examines the role of both planned and other sounds within the supermarket environment. In particular, this study investigates the cognizant and emotional reactions of supermarket customers, and explores their shopping intentions in the context of shoppers' understanding of and reaction to the sounds they perceive. 2015 Journal Article http://hdl.handle.net/20.500.11937/24712 10.1016/j.jretconser.2015.10.001 Elsevier restricted |
| spellingShingle | Hynes, Niki Manson, S. The Sound of Silence: why music in Supermarkets is just a distraction |
| title | The Sound of Silence: why music in Supermarkets is just a distraction |
| title_full | The Sound of Silence: why music in Supermarkets is just a distraction |
| title_fullStr | The Sound of Silence: why music in Supermarkets is just a distraction |
| title_full_unstemmed | The Sound of Silence: why music in Supermarkets is just a distraction |
| title_short | The Sound of Silence: why music in Supermarkets is just a distraction |
| title_sort | sound of silence: why music in supermarkets is just a distraction |
| url | http://hdl.handle.net/20.500.11937/24712 |